The Enterprise UX Journey: Lessons learned and the journey ahead

This is the opening keynote and it will be awesome.

THEME 1: INSIGHT AT SCALE

Understanding enterprise “users” means observing and learning from people who are extremely distributed and specialized. Many—from CIOs to purchasing agents to call center reps—aren’t end users. We’ll explore how to do user research well within enterprise settings.

Discussion

The Insight at Scale theme at Enterprise UX 2015 concludes with a discussion—involving our theme leader, Steve Portigal, the theme’s presenters (Kelly Goto, Chris Chapo, and Christian Rohrer), and, we hope, you.

Until then, we’d love to hear what you think should be on the discussion’s agenda. Please send Steve Portigal an email and let him know.

THEME 2: CRAFT AMID COMPLEXITY

What design techniques and methods produce successful enterprise products and services? How do we move from focusing on delivering features to creating engagement and delight? We’ll cover examples of effective design practices and innovative outcomes for enterprises.

The Architecture of Understanding

If we hope to move forward, the UX community must go deep. We’ve been seduced by surface at the expense of understanding. We think we’re designing software, websites, and experiences. But we’re not. We are agents of change. Until we accept this mission, we will forever repeat our mistakes. How can we work together when we’re divided by silos? How will we innovate while blinded by cultural illiteracy? The things we make are reflections of the language we use and the ways we organize and understand ourselves. In this spirited tour of information architecture, organizational strategy, and systems thinking, Peter Morville draws from his new book, Intertwingled, to reveal how everything is connected from code to culture. It’s a trip into the wilderness of cognition and complexity that delivers a simple message: the UX community can change the world, but only if we have the courage to go deep.

Discussion

The Craft amid Complexity theme at Enterprise UX 2015 concludes with a discussion—involving our theme leader, Kendra Shimmell, the theme’s presenters (Uday Gajendar, David Cronin, and Peter Morville), and, we hope, you.

Until then, we’d love to hear what you think should be on the discussion’s agenda. Please send Kendra Shimmell an email and let her know.

Enterprise Storytelling Sessions

We’re thrilled to share the 2015 enterprise UX storytelling sessions! Thanks to all who submitted an entry.

  1. “How UX Changed the Product Database” (Kim Bieler, UX Manager, FireEye)
    A story about what happens when smart people think they know what everyone else is thinking.
  2. “Sometimes the Best UX Has No UI” (Jane Bungum, Principal Product Manager, Symantec)
    Do our fellow enterprise workers of the world really need to slog through another user interface?
  3. “Getting to No—Not Doing the Right Damn Thing” (David Cain, Sr. UX Architect, McKesson)
    Sometimes, the hardest thing to do in an enterprise is nothing.
  4. “Getting Fired Over Chapter Seven” (Audrey Crane, Partner, DesignMap)
    A tale of woe involving a box of Alan Cooper books and a team of pissed off developers.
  5. “Nerdy is Darn Sexy” (Lada Gorlenko, User Experience Director, Artefact)
    A rant with the hint of a great idea.
  6. “A UX Horror Story” (Jordan Koschei, Director of UX/UI, Fusion Media, Inc.)
    You know a project’s going awry when the client asks to make an interface “jazzier and sexier.”
  7. “Enterprise UX and Meditation” (Liu Liu, Interaction Designer, Google)
    Searching for peace of mind in the world of enterprise.
  8. “Shared So Beautifully” (Eva Miller, Design Strategist, Jama Software)
    High-stakes problems can hide an entire ecosystem of people, data, and needs. Uncover this delicately connected world first, or risk creating solutions that cannot last or grow..